Orthodoxx co-founder Amé Raaphorst had the honor of joining a prestigious panel at MET AMS, one of the leading tech events in Europe. The panel, which included industry leaders such as Raúl from AVØLVE, Georgios from Your Majesty, and Adam from Polyform Studio, focused on the shifting expectations of modern consumers and how brands can stay ahead using advanced technological solutions.

The Changing Consumer Landscape

During the discussion, Amé highlighted the growing importance of adapting to the evolving needs of today's consumers. As customer expectations continue to rise, brands need to rethink their strategies and leverage emerging technologies to stay relevant. The key question raised was: How can brands use tech to not only meet but exceed these expectations?

The Role of AI and CGI in Modern Branding

A major takeaway from the event was the recommendation to have a dedicated "technology scout" within a company—whether through internal teams or external partnerships. This role is crucial for staying updated on the latest tools and innovations that can elevate your brand.

Amé emphasized the powerful role of AI and CGI in this transformation. AI, for example, can streamline operations, boost efficiency, and serve as a creative tool for content generation. Brands can use AI to automate processes while also pushing creative boundaries, producing content that resonates with modern consumers.

Meanwhile, CGI has moved beyond simply producing stunning visuals. It now plays a vital role in creating immersive experiences, such as transforming standard web design into dynamic, 3D environments that engage users and tell a brand’s story in more memorable ways. These advanced techniques not only captivate audiences but also have the potential to increase conversion rates.‍

The Winning Combo: AI + CGI

For brands looking to make an impact, the ideal strategy is to combine the power of AI for content creation with the immersive quality of CGI. By doing so, brands can elevate their creative efforts, improve customer retention, boost visibility, and deliver superior product visualizations.

At Orthodoxx, we believe this combination of AI and CGI can unlock endless possibilities for brands looking to stand out. Interested in learning more? Get in touch with us to explore how these technologies can help shape the future of your brand with custom, no-obligation concept ideas tailored to your goals.