We’re excited to share that our viral FOOH video for KLM, which gained over 5 million views and became their best-performing social media post to date, has also been featured in KLM’s Holland Herald magazine.

This iconic in-flight publication has been a staple for travelers for over 50 years, reaching millions of passengers each month as they fly across the world.

The article in Holland Herald highlights the success of the campaign and how we used FOOH marketing to create a visually striking and engaging experience. By using CGI techniques, we made it look as if a new KLM aircraft was being delivered straight onto the runway, sparking curiosity and capturing attention.

The campaign resonated with a broad audience, showcasing KLM’s forward-thinking approach to aviation and creating excitement around their brand.

What makes the feature in Holland Herald special is that it brings our work to a whole new audience—those traveling internationally with KLM. Seeing the campaign not only online but also in print, in a magazine read by millions during their flight, adds another layer to the reach and impact of the project.

We’re proud that this campaign has connected with so many people, both digitally and now in print. It’s always rewarding to see our work reach different platforms and audiences, especially one as global and diverse as KLM’s travelers. We’re looking forward to continuing to collaborate on creative and innovative projects that push the boundaries of what’s possible in digital marketing.

If you're flying with KLM soon, be sure to check out the article in Holland Herald!