Orthodoxx was recently featured in Quote magazine, discussing the future direction of FOOH (Fake-Out-Of-Home) marketing and our recent success for Videoland. The article highlights how Orthodoxx is at the forefront of pushing traditional advertising boundaries by utilizing CGI and the future of social advertising.

Orthodoxx co-founders Amé Raaphorst and Zoë Ginus shared insights on how CGI marketing is evolving and the direction it will take in the coming years. Zoë mentioned, "We’re receiving a lot of requests, including from some of the biggest Dutch companies. However, the approach will shift slightly going forward. Since more FOOH videos are popping up on social media, people are starting to recognize that these events didn’t actually happen but were created using CGI.”

This awareness is driving a change in how brands and audiences engage with CGI-based content.

Amé added, "To produce high-quality CGI campaigns, you need a range of specialists. It takes a dedicated team to bring one video to life. You need the best people in the industry, like 3D modelers, VFX artists, camera operators, and more to craft these visually stunning experiences." Orthodoxx stressed that creating these CGI masterpieces is far from a one-person job.

Each project is the result of a collaborative effort that requires a variety of specialized skills working together.

From complex 3D modeling to precise visual effects (VFX) and expert camera work, CGI campaigns are built through the  effort of a highly skilled team. This teamwork is what allows brands to create high-impact, memorable experiences that merge the fantastical with reality.

At Orthodoxx, we believe that the direction of CGI marketing is evolving. With audiences becoming more savvy about CGI, we anticipate a shift in how brands approach these campaigns. As people grow more aware of the use of CGI, the focus will likely move towards creating more meaningful, immersive, and emotionally engaging brand experiences rather than purely spectacle-driven content.

Orthodoxx continues to lead in this space, offering brands not only the newest visual solutions but also the expertise to ensure these campaigns resonate with modern audiences.

By combining art, technology, and storytelling, CGI will continue to play a crucial role in shaping the future of advertising.

For brands looking to explore the future of CGI and FOOH marketing, Orthodoxx offers tailored solutions that bring visions to life through innovative, collaborative processes. Read the full article here.